This is the only time you see darker black women on their main Instagram.įashion Nova also has a second Instagram page, Fashion Nova Curve. Reality TV vixens from predominately Black shows like Love and Hip Hop and Black Ink Crew show off their “fashion nova fit” on their own Instagram pages, which then get reposted to the Fashion Nova page. They pay Black blogs like The Shade Room, whose main demographic are Black people, millions to promote their latest urban styles. But, if you look closely at Fashion Nova’s marketing tactics, you’ll realize that they actively target Black women. Yes, I understand that women of all races shop at Fashion Nova. #FASHION NOVA MODELS SKIN#How can you spend so much money marketing to Black women, but you can’t even put Black women of different skin tones on your website or social media pages? If we’re going just by skin tone alone, the models look like me. It’s almost like Fashion Nova does the brown paper bag test before the models can work for them. Most of the models are either Hispanic, white, light-skinned, or racially ambiguous. It was literally 50 shades of beige, with a few models in the tan-deep category thrown in. Screenshot of Fashion Nova’s dress section 61 pages and three thousand and 38 dresses later, I counted one dark model. I wanted to make sure I wasn’t jumping to conclusions. I’m not over-exaggerating when I say I went through the whole website and their Instagram. Around three pages in, I realized there were barely any dark-skinned Black women or just Black women in general. With the help of social media marketing combined with its affordability, the brand has asserted itself as a clothing powerhouse.īut I noticed something quite interesting when I was looking at dresses over the weekend. These days, you can’t scroll through your Instagram feed without seeing at least one sponsored post from a reality TV star or celebrity.
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